Douglas Crets
1 min readOct 7, 2016

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Howard, you are right on your “it’s not a user growth story.” I am not sure if you have read any of the stuff I posted about three weeks ago, but my main thesis points were:

Twitter has built a conversational web with eventually super realtime search on top of an engine that Google ran as its own mob for years.

Twitter has cut the cord and it’s up to the networks and the content creators to catch up. Hell, Netflix will eventually have to run its shows through Twitter.

Twitter is about hyperlocal at scale, and hyper-miniscule at scale, down to the butt in seat A5 front row 45 yard line during the super bowl. It can deliver to that person a super contextual ad, and then it can extract from that person not only two way communication, but two way video, conversations in 360 degrees (literally in the sphere of sight) and also around the world in real time.

I think of Twitter as the software that not only turned the mobile phone into the set top box, but it installed the set top box on a person’s hand, and the people became the network.

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Douglas Crets
Douglas Crets

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